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We are a passionate team of media-savvy veterans who have the benefit of decades of immersion in the dynamic world of digital media.

Our team came together because of a firm belief that the technology landscape is undergoing a massive shift. Spatial computing will change how we communicate, work, and play. Paying close attention to this evolution has allowed us to identify new experiences and unique value creation opportunities.

Spatial Computing is a convergence of technologies. It includes Augmented and Virtual Reality, Blockchain, Cryptocurrency, 5G networks, 3D printing, Synthetic Biology, as well as Edge, Mesh, and Fog computing. It's an intense list - the scope of each technology is immense - so what's our trajectory?

Our focus blends together Augmented Reality and Blockchain, but also takes advantage of 5G and Edge computing in order to deliver Augmented Reality experiences.


The Mothership
Services

Augmented Reality brand experience design


A key aspect of spatial computing is how we absorb and interact with experiences. Augmented reality places objects, information, and experiences into the real world - blending the virtual with the physical. Currently, the world experiences these types of augmentation through a smartphone, but soon this will also expand to include glasses that Apple, Meta, Google, and others are developing.

Brands are investing in augmented reality experiences for their customers and the results are engaging, informative, and entertaining. Whether it's creating augmented product packaging, or a virtual clothing or makeup try-on experience, or being able to place a couch in your living room before purchasing, the opportunities are endless.
AR Brand Experiences

How do we work with brand partners?



           
Listen Brainstorm Create Launch





Listen
Working alongside our brand partners, we learn the critical objectives for the brand - whether it's awareness, education, entertainment, or engagement (or all of the above!) We also seek to understand as much as we can about the brand itself so that whatever we create aligns with its mission, vision, and purpose.


Brainstorm
Taking away the knowledge we have absorbed during the listening phase, we work to sketch up a series of potential approaches that align with the key objectives and present those concepts back to our brand partners for final approval.


Create
Once aligned on the approach, we outline the steps required to reach the objectives and provide a schedule for the process of creating. Within this process are several stages of presentation to ensure everything remains on track and sticks to the original vision.


Launch
Once complete and tested, we work with our brand partners to make the end experience available to customers in whatever formats and locations are required. Once 'out in the wild', we continue to monitor and optimize for the best performance possible. Connected to the end experience will be measurable metrics that we will be able to report on.
The Mothership
Services

Augmented Reality exhibition design


There is excellent value in Augmented Reality in the museum/exhibition world. To transform a static exhibit into a dynamic digital experience right in front of a patron's eyes adds a rich, interactive, and engaging layer to what is already there. Because it involves creating a digital twin of exhibition pieces, it enables the patron to interact more intimately with the content. These approaches can add a personalized layer to an exhibit and can provide museums with valuable data related to engagement.
AR Exhibit Experiences

How do we work with exhibition partners?



           
Listen Brainstorm Scan
   
Create Launch





Listen
Working alongside our exhibition partners, we learn the key objectives of the exhibit and the core information and type of experience envisioned for the patrons.


Brainstorm
Taking away the knowledge we have absorbed during the listening phase, we work to sketch up a series of potential approaches that align with the key objectives and present those concepts back to our partners for final approval.


Scan
Often, the end experience requires creating a digital twin of an artifact. Twinning the original provides multiple benefits:
- Enables patrons to examine the artifact in more detail;
- The twin can be shared with colleagues as a research tool; and,
- The twin can be converted into a digital collectible.

Our process leverages several different technologies to create the final twin. We begin with a LIDAR scanner and a series of high-resolution photographs of the artifact. This process is performed under the supervision of the exhibit owners to ensure proper protocols are adhered to.

Once the raw scan is captured, we then complete post-processing work to create a high-quality 3D model that can be utilized in the ways envisioned - which could include animation.


Create
Once aligned on the approach, we outline the steps required to create the end experience and provide a schedule for the process of creating. Within this process are several stages of presentation to ensure everything remains on track and sticks to the original vision.


Launch
Once complete and tested, we work with our exhibit partners to make the end experience available to customers in whatever formats and locations are required. Once 'out in the wild', we continue to monitor and optimize for the best performance possible. Connected to the end experience will be measurable metrics that we will be able to report on.
The Mothership
Services

Digital Collectibles (NFTs)


A term that has gained hyper-exposure since 2021 is "NFT" - a digital certificate of ownership and authenticity that enables the owner to also re-sell their digital collectible in the future. This has legitimized ownership of digital content in a way that hasn't existed before. It has been a huge benefit to artists who work digitally - creating a verifiable way to assign value and make a living. But that is just the tip of the iceberg in terms of opportunity!

Our focus is on helping owners of valuable IP realize a financial opportunity by leveraging this ownership format. Not only does it create a new revenue stream, but it can also be leveraged as part of a brand strategy helping to increase exposure, loyalty, and education. An NFT can consist of a piece of digital content, but it can also be bundled with real-world experiences, products, and so much more.

We believe in this new digital ownership so much that we have invested in the creation of our own marketplace called The Victory Collection. This marketplace will only sell assets that we feel have true value and are authentic. We curate everything we sell via this platform.

Visit The Victory Collection to learn more.
Digital Collectibles

How do we work with collectibles partners?



           
Assess Research Brainstorm
       
Create Promote Sell





Assess
We meet with our partners to dig deep into their collection to understand what they have that they feel can be leveraged.


Research
We spend time exploring the domain the IP lives in and get an understanding of the market and the mindset of collectors and fans.


Brainstorm
We then spend time going through the creative process of connecting the IP with the potential ways we can create, display, and design assets and experiences worthy of collecting.


Create
Once we have defined the approach, we go about creating the actual collectibles. These can be 3D, 2D, video, audio, animations, Augmented Reality, or whatever format we have identified as being appealing.

For the creation of the digital twin, which is a core format that makes The Mothership unique in the digital collectibles world, we schedule a time to scan and photograph the object in as much detail as possible and use this as the basis to create the end collectible.


Promote
Generating awareness for the sale of your collectibles is vital to the success of the venture. We capitalize on your existing fanbase to create content that can be shared ahead of the launch, and we work in close collaboration with your marketing team to develop the "buzz" needed.


Sell
We have built our own marketplace to ensure that the buying experience and content is well thought out and that the content that we make available adheres to quality standards. We are not the marketplace for everything - just exceptional collectibles.

Visit The Victory Collection to see for yourself.